Cahaya
A self-made business that provides Jakarta with quality cheesecakes, anytime, anywhere.
Founder and CEO (2020-2022)
Cahaya founded and managed the end-to-end process of her business. She sourced ingredients, baked the cakes, and managed finances and logistics. She designed the business’ brand identity and marketing programs, and learned how to scale when introducing a smaller version of her original cheesecake. She also donated her proceeds to a clean-water project located in remote areas across Indonesia. Visit Cahaya’s Instagram account.
